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Why Knewsfeed?

Why Knewsfeed?

“Daddy I’m scared” said my three year old said while pulling on my shirt. 

 

“What’s wrong?” I asked him.

 

He pointed to the TV. 

 

I was switching the inputs on the TV in our family room from cable to Netflix, something that takes a few seconds and in this time a local news channel was reporting about a car crash. 

 

There was yellow caution tape, flashing police lights, talk of death and people being sent to the hospital. The reporter sent it back to the studio, who quickly segued into a commercial break.

 

I quickly changed the channel and went to console my son. He was terrified. I was furious. It couldn’t have been more than 10 seconds. I knew there was nothing to be afraid of, but how do you explain that to a child? Who is that helping? Better yet, WHY was that news on in the first place? 

 

The answer lies in what followed the story – an advertisement.

 

That’s when it dawned on me! That story was not put in front of your face to improve your life, it is put there so to capture your attention, so it can be sold off and monetized by someone trying to sell you something.

 

This severely flawed system had led to record high levels of click-bait and mistrust in the media.

 

News should teach, inspire, and improve our lives.

 

I have a crazy belief that we can create “information” organization that is transparent, engaging, informative, and disruptive to the biased, fear-based news outlets that currently dominate our attention span.

 

That idea is called Knewsfeed.

 

I hope we can build something special, together, for our future – the children.

 

-Max

 

Founder, Knewsfeed

 

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