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Uber executives, on a phone call with reporters Tuesday, seemed to imply that the social media campaign #DeleteUber had not affected their business’s bottomline.
The New York Times then reported, via three anonymous sources with access to the internal metrics, that about 500,000 people had requested to delete their accounts in the week following the campaign’s origin.
There’s a chance that many of the people in the group of 500,000 did not delete their accounts for the reasons behind the #DeleteUber campaign. There are plenty of reasons to delete Uber. Check out this Mashable piece from 2014 by our own chief critic Chris Taylor.
Still, it’s quite scary to think that half a million people mean nothing to Uber. Well, alright, they did create and send over a personalized note to everyone who mentioned Susan Fowler in their deletion request.
According to Uber, business is better than ever. Rachel Holt, the head of Uber’s business in the United States and Canada, said on the call that in the last week riders in the United States took more trips with Uber than in any previous week of company’s history.
And here’s the other statistic she touted: “In our most mature country, we’ve grown faster in the first 10 weeks of 2017 than in the first 10 weeks of 2016,” Holt said. “Looking at less mature regions like Latin America, trips were up 600 percent in February, year on year.”
To be sure, the New York Times revealed that the deletions "have slowed drastically in recent weeks." That comes even as other damning reports have surfaced, including the Times investigation in a software tool called Greyball that was used to deceive law enforcement, and the many recent executives departures.
The company is still adding new users, as well.
Uber did not immediately respond to a request for comment.